Digitalize and Automate 2025

Discover the European Choice in Service Management

Whether you're a long-standing customer, an interested newcomer, or a trusted partner — this event is for you!

Discover how European innovation, designed, built, and operated locally, can transform your business.

Experience AI Your Way and Cloud Your Way—flexible, transparent, and tailored to your precise needs. Learn how trusted local partners align with regional requirements.

Connect with experts, gain fresh insights, deep-dive into new product functionality, and see how service management rooted in European excellence drives success.

Don’t miss it!

Meet the visionary leaders who will inspire your digital transformation journey

Charles Betz

VP, Principal Analyst and Lead of Forrester’s enterprise architecture (EA) priority, Forrester

Holger Schmidt at Digitalize and Automate 2025

Prof. Dr. Holger Schmidt

Expert in digital economy, F.A.Z. editorial director, lecturer, and AI podcast co-host.

Niilo Fredrikson

Chief Execute Officer, Matrix42

Santeri Jussila

Chief Product Officer, Matrix42

Araceli del Rio Sastre

Director of Product Marketing, Matrix42

Agenda

D&A Agenda

Time	Topic	Speaker
around 9am	Reception, breakfast & coffee
	The European Choice in Service Management	Niilo Fredrikson
	AI - Europe's Opportunity of the Century	Prof. Dr. Holger Schmidt
	Welcome AI Agents - The Future of Service Managements starts now!	Santeri Jussila
	Lunch break
	Reclaiming ITSM in the Age of AI	Charles Betz
	Beyond the Hype: Proven AI Use Cases Driving Change	Araceli del Rio Sastre
	Live Product Demos Partner Presentations Customer Presentations Fireside Chat	Matrix Product Management, Niilo Fredrikson, Charles Betz, Partners and Customers
around 6pm	End of event

Product Demos

Visit our exclusive product demo booths on-site.

Welcome AI Agents

Discover next-gen conversational AI for instant self-help, see AI drive tickets from preparation to resolution, and experience AI-augmented workflows that speed up service and cut manual work.

AI Assistants for employees

Explore how knowledge discovery gives end-users 24/7 access to your organization’s knowledge, helping them find answers instantly and work smarter, anytime, anywhere.

Towards proactive service management

Experience the shift to predictive, autonomous operations and intelligent interfaces in our Vision Demo.

Build your own AI

Innovate by creating generative AI use cases with flexibility and security, and design AI-augmented workflows and AI agents tailored to your organization’s needs.

AI Assistants for IT agents & beyond

Experience major incident prediction, knowledge discovery, and cross-portfolio assistants that help support teams anticipate issues, find answers faster, and work more efficiently.

End-to-end IT management

Discover powerful new Insights, experience Matrix42 in Microsoft Teams, explore our latest integrations, and watch the fully integrated end-to-end demo with Raynet.

Our Partners for the D&A 2025

This was Digitalize and Automate 2024

Dive into the inspiring keynote videos from last year’s Digitalize and Automate event.

Niilo Fredrikson Keynote

The New Matrix42 – Digitalize And Automate 2024

Niilo is a passionate advocate for European tech. He became the CEO of Matrix42 in 2024 after leading Efecte since 2018. With over a decade of leadership experience in global software enterprises, he continues to be an entrepreneur at heart. In his keynote, Niilo will reveal our new combined product portfolio, branding, and strategic direction.

David Rowan Keynote

"No, AI won't eradicate humanity — but it can fire up your company's ambitions"

David Rowan, founding Editor-in-Chief of WIRED magazine's UK edition, delivered an exciting keynote at our Digitalize And Automate 2024 event.

Julie Mohr Keynote

Revolutionizing Service Management: Navigating Complexity, Embracing Innovation

Julie Mohr, Principal Analyst of Forrester, supports ITSM and ESM experts in the transformation of IT companies. She researches knowledge management, generative AI and automation. She has been active as an expert and speaker since 2004 and has experience at NASA. She co-authored the ITIL knowledge management practice and wrote “The Help Desk Audit”.

The #1 event for European Service Management is back!

Digitalize And Automate 2025