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Europe's #1 event in Service Management is back

Digitalize And Automate 2025

When: Wednesday, October 1st, 2025.

Where: Frankfurt, Zoogesellschaftshaus

SIGN UP FOR YOUR FREE SEAT NOW

Discover the European Choice in Service Management 

Whether you're a long-standing customer, an interested newcomer, or a trusted partner — this event is for you!

Discover how European innovation, designed, built, and operated locally, can transform your business.

Experience AI Your Way and Cloud Your Way—flexible, transparent, and tailored to your precise needs. Learn how trusted local partners align with regional  requirements.

Connect with experts, gain fresh insights, deep-dive into new product functionality, and see how service management rooted in European excellence drives success.

Don’t miss it!

 

Meet the visionary leaders who will inspire your digital transformation journey

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Charles Betz

VP, Principal Analyst and Lead of Forrester’s enterprise architecture (EA) priority, Forester

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Prof. Dr. Holger Schmidt

Expert in digital economy, F.A.Z. editorial director, lecturer, and AI podcast co-host.

Niilo Fredrikson CEO of Matrix42-2

Niilo Fredrikson

Chief Execute Officer, Matrix42

Santeri Jussila bw

Santeri Jussila

Chief Product Officer, Matrix42

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This years venue

Join us at the Zoo Gesellschaftshaus
Alfred-Brehm-Platz 16
60316 Frankfurt am Main

 

Save your seat in Frankfurt!

We're excited to see you participate! 

 

 

Digitalize & Automate is free of charge for you. Whether you want to be part of our in-person event in Frankfurt or join the interactive live-stream. The choice is yours!

Questions? 

Write an email to marketing@matrix42.com

We are happy to answer any questions you may have regarding the event.

This was Digitalize and Automate 2024

Dive into the inspiring keynote videos from last year’s Digitalize and Automate event.

Niilo Fredrikson Keynote

The New Matrix42 – Digitalize And Automate 2024

Niilo is a passionate advocate for European tech. He became the CEO of Matrix42 in 2024 after leading Efecte since 2018. With over a decade of leadership experience in global software enterprises, he continues to be an entrepreneur at heart. In his keynote, Niilo will reveal our new combined product portfolio, branding, and strategic direction.

David Rowan Keynote

"No, AI won't eradicate humanity — but it can fire up your company's ambitions"

David Rowan, founding Editor-in-Chief of WIRED magazine's UK edition, delivered an exciting keynote at our Digitalize And Automate 2024 event.

Julie Mohr Keynote

Revolutionizing Service Management: Navigating Complexity, Embracing Innovation

Julie Mohr, Principal Analyst of Forrester, supports ITSM and ESM experts in the transformation of IT companies. She researches knowledge management, generative AI and automation. She has been active as an expert and speaker since 2004 and has experience at NASA. She co-authored the ITIL knowledge management practice and wrote “The Help Desk Audit”.