Araceli del Rio Sastre works as Director of Product Marketing at Matrix42.

In this role, she is a strategic leader in go-to-market strategy, product positioning, and competitive differentiation. She works across  teams to turn complex technology into clear, and compelling narratives that drive business growth. She is passionate about the advancements of AI and its ongoing impact on European service management and the future of work.

Before joining Matrix42, Araceli worked in various international positions at Efecte and Nokia Software. She has a wide-ranging background which includes strategy, product management, marketing, and sales - across domains such as customer experience, network analytics, and service management software.