Hybrid event
Digitalize and Automate 2026
Oct01Thursday2026
Biggest event of the year for the Matrix42 community
Discover the European Choice in Intelligent Service Management
Digitalize and Automate 2026 is back – and this year it will be the most significant one yet.
The spotlight is on Intelligent Service Management. Experience the future of service management live on stage, with major product innovations unveiled exclusively on the day.
Whether you are a long-standing Matrix42 customer, a trusted partner, or an IT leader looking for what comes next – this event is made for you.
Connect with the Matrix42 community, hear from leading voices, get hands-on with new products, and leave with ideas you can start using immediately.
Save your seat
Register for Digitalize and Automate 2026
Early Bird VIP Experience
Unlock the VIP Experience from the Start
Register by June 30 and secure your exclusive VIP status: enjoy a reserved premium seat, a personal surprise waiting for you, and the perfect start to your day.
Only 100 seats available – strictly first come, first served.
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Reserved premium seating in the keynote area
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A personal surprise waiting at your seat
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A head start to fully experience the event – without compromise
This is more than just early access – it’s your invitation to start the day one step ahead, in the best seat in the house.
+2300
Attendees
12
Countries
4,6 / 5
Rating
Get inspired by Digitalize and Automate 2025
"...conversations with product experts that took the time to show me their product improvements. Location was a good fit for the event."
Feedback from 2025 event
"Connection between the live and online event worked really well!"
Feedback from 2025 event
"Important and interesting content. Especially the demos were very interesting."
Feedback from 2025 event
"I liked the different type of presentations but also the breaks for refreshing, networking and to get some information from the different teams and companies at the market place."
Feedback from 2025 event
We're back at the Zoogesellschaftshaus, a grand, historic venue in the heart of Frankfurt. Easy to reach, memorable to spend a day in, and exactly the right backdrop for a conversation about the future. Can't make it to Frankfurt? The full keynote programme streams live, free, from anywhere.
Thursday, 1. October 2026
Yes, you can enjoy the full keynote programme, both on-site and via the stream, completely free!
The Zoo Gesellschaftshaus is located at Alfred-Brehm-Platz 16, 60316 Frankfurt am Main. We recommend arriving by public transport – the venue is very well connected. By metro, take the U6/U7 line to Zoo station. If you're driving, the nearest car parks are Parkhaus Zoopassage (Grüne Str. 11), City-Parkhaus Ost (Waldschmidtstr. 43 / Wittelsbacher-Allee 26) and Parkhaus Mousonturm (Waldschmidtstr. 6). Free street parking in the area is very limited.
Digitalize and Automate 2026 will be held in a mix of German and English. The general session will be streamed with both languages available.