Flexera (Snow Software): What European buyers should know
We often work with companies using Snow Software (acquired by Flexera) who have exhausted what their current solution can do for them. We gathered together our experiences to help in your SaaS Management buying process.
What is Matrix42
Matrix42 is the European leader in IT and Enterprise Service Management (ESM) software, which helps organizations to digitalize and automate their work and Enterprise processes like IT Asset Management (ITAM), Unified Endpoint Management (UEM), and Service Desk. As a service management provider, it accelerates the digital transformation of customers in times of skills shortages.
Matrix42 offers “Cloud Your Way”, which allows customers to decide for themselves how they want to use our technology: publicly, regionally or in their data center. With "AI Your Way", Matrix42 brings AI to every role in the organization, driving efficiency, control, and a superior service experience.
What is Matrix42 SaaS Management
Matrix42 SaaS Management helps organizations control software spending. The platform eliminates waste, uncovers shadow IT, and enables data-driven negotiations, therefore optimizing costs without complexity.
Customers using Matrix42 SaaS Management often save 25% on SaaS spend, and have an average 90-day ROI. The solution combines automated discovery, usage analytics, and expert services to harvest unused licenses, consolidate tools, and negotiate contracts.
What is Flexera
Flexera is a US-based company that acquired Snow Software in February 2024.
Flexera One SaaS Management emerged from the February 2024 acquisition of Snow Software by Flexera. The platform combines Snow Atlas SaaS Management with Flexera's existing technology value optimization solutions.
The platform provides SaaS discovery through multiple methods including browser extensions,
CASB integration, agent-based collection, and financial data analysis.
Organizations use it to track SaaS spending, identify shadow IT, optimize licenses, and enforce governance policies.
Key capabilities include multi-method discovery, license optimization, contract management, and cost allocation across business units.
Flexera operates from Itasca, Illinois, delivering SaaS management as part of a broader IT asset management and FinOps portfolio. The Flexera trademark is owned by Flexera Software LLC. Snow Software is now part of Flexera.
Experiences from the field
SaaS Management and Software Asset Management together form a broad technology area. Every organization has different requirements, and must consider many factors to choosing the right solution for their needs.
We encourage buying organizations to carefully consider different requirements before making the selection.
European buyers should consider specific aspects
| Matrix42 | Flexera | |
|---|---|---|
| Headquarters | ✅ Frankfurt, Germany Matrix42 operates under EU corporate law and jurisdiction | Itasca, Illinois, USA (Snow Software acquired in February 2024) |
| Market focus | ✅ Purpose-built for European mid-market The only vendor in the 2025 Gartner Magic Quadrant focused entirely on European mid-market organizations | US enterprise-centric with European presence; platform designed for large global enterprises |
| Deployment Model | ✅ Hosted in Europe Cloud service, hosted only in Europe on Amazon Web Services and DigitalOcean | Primarily SaaS; Snow Atlas cloud-native platform on Microsoft Azure |
| Legal Framework for Data Access | ✅ EU-based company subject primarily to EU law | Subject to US CLOUD Act, FISA, and potential US government data requests |
| Negotiation support | ✅ Fully managed procurement service available. Dedicated team of procurement experts to handle end-to-end negotiations on your behalf. | The software provides data and empowers to negotiate better with vendors. Less emphasis on negotiations services. |
| Depth of SaaS Management | ✅ Granular insights specific to SaaS, including usage, redundancy, and pricing analysis | SaaS discovery. A set of usage tracking functionality within a broader IT asset view. |
| Time to value | ✅ 90 days average payback period 25% average annual savings realized quickly | Value realization timeframes vary; enterprise-scale implementations typically longer |
| ROI | ✅ 7x average ROI Backed by proactive advisory services and optimization support | Snow Software has conducted Forrester Total Economic Impact study on their SAM solution, stating 428% ROI with 6 months payback time |
| Platform complexity | ✅ Purpose-built for SaaS optimization Focused solution with clear value path. | Broad technology intelligence platform with multiple product families and integration points. |
| Analyst recognition | ✅ The only European vendor recognized in the 2025 Gartner® Magic Quadrant™ for SaaS Management Platforms. | Flexera was recognized in the 2025 Gartner® Magic Quadrant™ for SaaS Management Platforms. |
A Europe-first approach to SaaS management
European midmarket organizations face unique challenges: lean IT teams, limited procurement resources, and strict data privacy requirements. These requirements benefit from a platform built for the European market. Recognized as the only vendor in the 2025 Gartner Magic Quadrant focused entirely on European midmarket organizations, Matrix42 customers benefit from combines visibility, optimization, and control without enterprise complexity.
Data sovereignty considerations
European organizations should examine data storage locations, data processing frameworks, and cross-border data transfer mechanisms to ensure compliance with regional data protection regulations and organizational data governance requirements.
EU AI regulatory landscape
Organizations that need to consider the deeper implications of EU AI Act should assess how the platform's AI features align with the regulation's requirements for transparency, documentation, and risk classification. European buyers should verify AI processing locations and data handling practices.
Expert advisory services
Results matter, and some of that are not easy to extract. Businesses should learn how to combine a data-driven platform with expert advisory services, thus more easily take back wasted software spend.
European mid-market customers choose Matrix42 for many reasons
Purpose-built SaaS optimization
Organizations value the focused approach of Matrix42 SaaS Management, which delivers specialized capabilities for SaaS spend optimization rather than requiring navigation through a broad technology intelligence platform. Customers appreciate gaining actionable insights without the complexity of enterprise-scale product families and integration requirements.
Rapid value realization
Customers have appreciated the fast time-to-value from Matrix42 SaaS Management, with an average payback period of 90 days and 25% average annual savings. Organizations achieve cost reductions and operational improvements quickly, allowing finance and IT teams to demonstrate clear ROI early in the deployment.
European midmarket specialization
Organizations appreciate working with the only vendor in the 2025 Gartner Magic Quadrant focused entirely on European midmarket companies. Customers value a platform designed for their specific needs: lean IT teams, limited procurement resources, and regional compliance requirements.
Proactive advisory services
Customers value the combination of technology platform and expert advisory services that goes beyond software access. Customers benefit from guidance on vendor negotiations, contract optimization, and strategic software planning, enabling teams to make better decisions even when internal expertise is limited.
Unified software visibility
Organizations have found value in connecting SaaS management with Software Asset Management and Enterprise Service Management capabilities. Customers appreciate a single source of truth for their entire software landscape, enabling service desks to support SaaS applications, IT teams to eliminate shadow IT, and finance teams to control budgets through one platform.
Financial transparency and optimization
Customers appreciate the clear visibility into SaaS spending patterns, unused licenses, and contract renewal opportunities. The ability to identify forgotten renewals, duplicate tools, and underutilized subscriptions help recover up to 30% of wasted SaaS spend with data-driven evidence for vendor negotiations.
European market proximity
Customers appreciate direct access to Matrix42 decision-makers, local support teams, and a vendor with deep understanding of European market requirements and regulatory contexts.
AI discovering savings you'd miss
Artificial Intelligence helps discover hidden applications, analyzes usage patterns, and surfaces optimization opportunities. Identify unused licenses, redundant tools, and contract renewal risks before they drain your budget.
Trusted by Industry Leaders
Organizations across sectors rely on Matrix42 to gain complete visibility and control over their software spend.
Vincit, a custom software development agency, faced fragmented IT systems and uncontrolled spending after a major merger. With a four-person IT team managing disparate licensing practices, they lacked visibility into employee-purchased software and centralized procurement processes.
By implementing Viio (now part of Matrix42) for software asset management and procurement optimization, they achieved substantial cost savings through optimized licensing and unused license identification, gained comprehensive visibility across all software assets regardless of purchase method, enhanced data security by identifying vulnerabilities, and freed their IT team to focus on strategic initiatives. The platform enabled transparent employee access to usage data, fostering a culture of responsible software consumption.
Vincit
Sambla, a comparison service with rapid SaaS expansion, needed visibility into unmanaged tools and compliance gaps.
By implementing Viio's (now part of Matrix42) solution for SaaS Management, they discovered unsanctioned applications, enabled compliance tracking aligned with DORA requirements, identified suspended user licenses, and centralized contract visibility. The platform provided the foundation for proactive software management as regulatory requirements evolved.
Sambla
Trackunit, a global telematics and IoT provider for construction, struggled with decentralized software acquisition across their rapidly growing organization. Limited cost transparency and lack of centralized contract management hindered informed decision-making about software retention and renewals.
By deploying Viio's platform (now part of Matrix42) for software asset management and procurement, they saved €100,000 and over 500 hours annually, discovered shadow IT across departments, gained real-time analytics for optimization decisions, and improved negotiation leverage through data-driven vendor management. The solution provided the visibility foundation needed to manage software assets at scale while maintaining their agile startup culture.
Trackunit