Europe's #1 event in Service Management is back
Digitalize And Automate 2025
Wednesday, October 1st, 2025.
Live-streamed from Frankfurt, Germany.
Discover the European Choice in Service Management
Whether you're a long-standing customer, an interested newcomer, or a trusted partner — this event is for you!
Discover how European innovation, designed, built, and operated locally, can transform your business.
Experience AI Your Way and Cloud Your Way—flexible, transparent, and tailored to your precise needs. Learn how trusted local partners align with regional requirements.
Connect with experts, gain fresh insights, deep-dive into new product functionality, and see how service management rooted in European excellence drives success.
We're looking forward to your participation!
Meet the visionary leaders who will inspire your digital transformation journey

Charles Betz
VP, Principal Analyst and Lead of Forrester’s enterprise architecture (EA) priority, Forrester

Prof. Dr. Holger Schmidt
Expert in digital economy, F.A.Z. editorial director, lecturer, and AI podcast co-host.

Niilo Fredrikson
Chief Executive Officer, Matrix42

Santeri Jussila
Chief Product Officer, Matrix42

Araceli del Rio Sastre
Director of Product Marketing, Matrix42
Agenda
Time | Topic | Speaker |
---|---|---|
9am |
Start of live-stream | |
The European Choice in Service Management | Niilo Fredrikson | |
AI - Europe's Opportunity of the Century | Prof. Dr. Holger Schmidt | |
Welcome AI Agents - The Future of Service Managements starts now! | Santeri Jussila | |
Lunch break | ||
Reclaiming ITSM in the Age of AI | Charles Betz | |
Beyond the Hype: Proven AI Use Cases Driving Change | Araceli del Rio Sastre | |
Live Product Demos
Partner Presentations Customer Presentations Fireside Chat |
Matrix Product Management, Niilo Fredrikson, Charles Betz, Partners and Customers | |
6pm |
End of event |
Sign up now
You will receive a confirmation email after submitting the form. Another email with the live stream link will be sent to you in time for the event.
Questions?
Write a mail to marketing@matrix42.com
We are happy to answer any questions you may have regarding the event.
This was Digitalize and Automate 2024
Dive into the inspiring keynote videos from last year’s Digitalize and Automate event.
The New Matrix42 – Digitalize And Automate 2024
Niilo is a passionate advocate for European tech. He became the CEO of Matrix42 in 2024 after leading Efecte since 2018. With over a decade of leadership experience in global software enterprises, he continues to be an entrepreneur at heart. In his keynote, Niilo will reveal our new combined product portfolio, branding, and strategic direction.
Revolutionizing Service Management: Navigating Complexity, Embracing Innovation
Julie Mohr, Principal Analyst of Forrester, supports ITSM and ESM experts in the transformation of IT companies. She researches knowledge management, generative AI and automation. She has been active as an expert and speaker since 2004 and has experience at NASA. She co-authored the ITIL knowledge management practice and wrote “The Help Desk Audit”.
Our Partners for the D&A 2025







