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Europe's #1 event in Service Management is back

Digitalize And Automate 2025

Wednesday, October 1st, 2025.

Live-streamed from Frankfurt, Germany.

Discover the European Choice in Service Management

Whether you're a long-standing customer, an interested newcomer, or a trusted partner — this event is for you!

Discover how European innovation, designed, built, and operated locally, can transform your business.

Experience AI Your Way and Cloud Your Way—flexible, transparent, and tailored to your precise needs. Learn how trusted local partners align with regional  requirements.

Connect with experts, gain fresh insights, deep-dive into new product functionality, and see how service management rooted in European excellence drives success.

We're looking forward to your participation!

Meet the visionary leaders who will inspire your digital transformation journey

Charles Betz at Digitalize and Automate 2025

Charles Betz

VP, Principal Analyst and Lead of Forrester’s enterprise architecture (EA) priority, Forrester

Prof Dr holger-schmidt at Digitalize and Automate 2025

Prof. Dr. Holger Schmidt

Expert in digital economy, F.A.Z. editorial director, lecturer, and AI podcast co-host.

Niilo Fredrikson CEO of Matrix42

Niilo Fredrikson

Chief Executive Officer, Matrix42

Santeri Jussila, CPO, Matrix42

Santeri Jussila

Chief Product Officer, Matrix42

Araceli del Rio Sastre, DPM; Matrix42

Araceli del Rio Sastre

Director of Product Marketing, Matrix42

Agenda

D&A Agenda
Time Topic Speaker
around
9am
Start of live-stream
  The European Choice in Service Management Niilo Fredrikson
  AI - Europe's Opportunity of the Century Prof. Dr. Holger Schmidt
  Welcome AI Agents - The Future of Service Managements starts now! Santeri Jussila
  Lunch break
  Reclaiming ITSM in the Age of AI Charles Betz
  Beyond the Hype: Proven AI Use Cases Driving Change Araceli del Rio Sastre
Live Product Demos
Partner Presentations
Customer Presentations
Fireside Chat
Matrix Product Management, Niilo Fredrikson, Charles Betz, Partners and Customers
around
6pm
End of event

 

Sign up now

You will receive a confirmation email after submitting the form. Another email with the live stream link will be sent to you in time for the event.

 

Questions? 

Write a mail to marketing@matrix42.com

We are happy to answer any questions you may have regarding the event.

This was Digitalize and Automate 2024

Dive into the inspiring keynote videos from last year’s Digitalize and Automate event.

Niilo Fredrikson Keynote

The New Matrix42 – Digitalize And Automate 2024

Niilo is a passionate advocate for European tech. He became the CEO of Matrix42 in 2024 after leading Efecte since 2018. With over a decade of leadership experience in global software enterprises, he continues to be an entrepreneur at heart. In his keynote, Niilo will reveal our new combined product portfolio, branding, and strategic direction.

David Rowan Keynote

"No, AI won't eradicate humanity — but it can fire up your company's ambitions"

David Rowan, founding Editor-in-Chief of WIRED magazine's UK edition, delivered an exciting keynote at our Digitalize And Automate 2024 event.

Julie Mohr Keynote

Revolutionizing Service Management: Navigating Complexity, Embracing Innovation

Julie Mohr, Principal Analyst of Forrester, supports ITSM and ESM experts in the transformation of IT companies. She researches knowledge management, generative AI and automation. She has been active as an expert and speaker since 2004 and has experience at NASA. She co-authored the ITIL knowledge management practice and wrote “The Help Desk Audit”.

Our Partners for the D&A 2025

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