Digitalize and Automate 2025

Discover the European Choice in Service Management

Whether you're a long-standing customer, an interested newcomer, or a trusted partner — this event is for you!

Discover how European innovation, designed, built, and operated locally, can transform your business.

Experience AI Your Way and Cloud Your Way—flexible, transparent, and tailored to your precise needs. Learn how trusted local partners align with regional requirements.

Connect with experts, gain fresh insights, deep-dive into new product functionality, and see how service management rooted in European excellence drives success.

We're looking forward to your participation!

Meet the visionary leaders who will inspire your digital transformation journey

Charles Betz

VP, Principal Analyst and Lead of Forrester’s enterprise architecture (EA) priority, Forrester

Prof. Dr. Holger Schmidt

Expert in digital economy, F.A.Z. editorial director, lecturer, and AI podcast co-host.

Niilo Fredrikson

Chief Executive Officer, Matrix42

Santeri Jussila

Chief Product Officer, Matrix42

Araceli del Rio Sastre

Director of Product Marketing, Matrix42

Agenda

D&A Agenda

When	What	Who
08:00 - 09:00	Stream begins
09:00 - 09:45	The European Choice Momentum	Niilo Fredrikson
09:45 - 10:45	AI - Europe's Opportunity of the Century	Prof. Dr. Holger Schmidt
10:45 - 12:00	Welcome AI Agents	Santeri Jussila
12:00 - 13:30	Break
13:30 - 14:15	Reclaiming ITSM in the Age of AI	Charles Betz, Forrester
14:15 - 15:15	3 Customer Presentations	TBA

Our Partners for the D&A 2025

This was Digitalize and Automate 2024

Dive into the inspiring keynote videos from last year’s Digitalize and Automate event.

Niilo Fredrikson Keynote

The New Matrix42 – Digitalize And Automate 2024

Niilo is a passionate advocate for European tech. He became the CEO of Matrix42 in 2024 after leading Efecte since 2018. With over a decade of leadership experience in global software enterprises, he continues to be an entrepreneur at heart. In his keynote, Niilo will reveal our new combined product portfolio, branding, and strategic direction.

David Rowan Keynote

"No, AI won't eradicate humanity — but it can fire up your company's ambitions"

David Rowan, founding Editor-in-Chief of WIRED magazine's UK edition, delivered an exciting keynote at our Digitalize And Automate 2024 event.

Julie Mohr Keynote

Revolutionizing Service Management: Navigating Complexity, Embracing Innovation

Julie Mohr, Principal Analyst of Forrester, supports ITSM and ESM experts in the transformation of IT companies. She researches knowledge management, generative AI and automation. She has been active as an expert and speaker since 2004 and has experience at NASA. She co-authored the ITIL knowledge management practice and wrote “The Help Desk Audit”.