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Topic Products Matrix42 News

Helping Better Collective gain control over their software assets and optimize costs

Viio November 25, 2025 2 minutes
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Company
A leading digital sports media group with ownership of global and national sports media brands, with a mission to excite sports fans through engaging content and foster passionate communities worldwide.

Industry
Digital Media, Sports

Better Collective, a rapidly growing company with 1,500 employees across multiple continents, faced challenges with IT management due to expansion through acquisitions and a lack of visibility into software usage.

The company's open approach to new software, combined with its rapid growth and acquisition strategy, led to a proliferation of applications. 

The Challenge:

Gaining Control and Efficiencies from an Expanding List of Applications ‍

The company's open approach to new software, combined with rapid growth and an aggressive acquisition strategy, has led to a proliferation of applications and software needs, leading to an increasingly decentralized IT budgeting process. This created multiple challenges, including:

  • Transparency in SaaS usage: Need for a process to confidently track software usage, identify dormant licenses and streamline vendor negotiations   
  • Cost Control and Overall Efficiency: A budgeting process that made it difficult to hold departments accountable for their software spending and control departmental costs
 

The Solution:

Using Viio’s Intelligent Spend Optimization Platform with a Guaranteed Positive ROI

  • Seamless Integration and Discovery Process: The platform helped to uncover shadow IT, track software usage and highlight opportunities for efficiencies across the organization.
  • Data-led Support in Contract Negotiations: Supporting Better Collective in their vendor negotiations by providing comprehensive data on software usage, enabling them to make informed decisions and secure better contract terms.
  • Identify Greater Opportunities for Efficiency: Highlight areas to achieve significant savings on their current tech stack with real-time insights into software usage, supporting informed decisions about which licenses to retain or terminate.

The Result:

Deeper Understanding in Software Usage and Better Control of IT Platforms

Better Collective has been able to see immediate results, specifically in identifying patterns in their software usage and developing efficiencies: 

  • Cost savings: Positive initial results in realizing from the Discover insights, allowing Better Collective to assess and prioritize needs in subscription commitments. 
  • Greater transparency: Viio’s platform provided a centralized dashboard, with deep insights and comprehensive visibility into the entire tech stack, supporting Better Collective in their goal of gaining better control of their IT environment.
  • Actionable Insights: Better Collective has quickly been able to identify redundant subscriptions, allowing for easier strategic decisions around consolidating licenses and, maximizing budget toward higher productivity.

The Future:

Enabling Viio’s solution to support the full breadth of Better Collective’s global workforce

Viio’s a perfect fit to support Better Collective’s ambition in continuing the journey toward greater efficiency and savings in their SaaS stack. This includes:

 

  • Increased Opportunities: Supporting Better Collective in finding the optimal efficiencies and savings in a diverse tech stack being utilized across a growing global workforce.
  • Opportunities for actionable insights: Leverage real-time analytical data and insights, increasing strategies that lead to informed and impactful decision making.
  • Enhancing transparency and savings: Better Collective looks positively in the collaboration with Viio and in continuing the drive for accountability and informed decision-making on their software usage throughout the organization.




 
 
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