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    The #1 event for European Service
    Wednesday, October 1st, 2025 — Live-streamed from Frankfurt, Germany

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Matrix42 Unveils AI Agents at Digitalize and Automate 2025 Event – Livestream on October 1st!

Picture of Matrix42 Matrix42
September 11, 2025 - September 11, 2025

At its yearly Nr. 1 service management event, Matrix42 presents AI Agents, a groundbreaking new product that ushers in a new era of proactive service management. Get an exciting glimpse into the future of ITSM and ESM – on-site or via livestream! 🚀 

 

Niilo Fredrikson, Matrix42 CEO: AI opens a new era in proactive service management 

Frankfurt/Main, September 8, 2025 – Matrix42, Europe's leading service management solutions provider, invites customers, partners, and prospects to the Digitalize & Automate 2025 event on October 1, 2025, under the motto "Welcome AI Agents – The Future of Proactive Service Management starts now." At this annual event, which attracted over 1,200 participants on-site and via livestream last year, Matrix42 provides insights into new trends, technologies, and opportunities in ITSM, ESM, IAM, and IA. This year, AI will be the golden thread running through the entire event! ✨ 

 

AI Your Way and Cloud Your Way 

Matrix42 sets industry standards for flexible implementation of AI innovations and deployment strategies tailored to individual needs. With the recently launched Configurable AI product, Matrix42 supports its customers' digital sovereignty in AI usage with complete control over their own data. The same applies to the flexible deployment options – on-premises, hybrid, or as a cloud service – through the Cloud Your Way approach. As the European Choice in service management, Matrix42 offers its customers new momentum for digital sovereignty and resilience in uncertain times. Niilo Fredrikson, CEO of Matrix42, will detail the advantages of solutions developed and operated locally in Europe in his keynote! 💪

 

New AI Product from Matrix42 

At the event, Santeri Jussila, Chief Product Officer at Matrix42, will present Matrix42 AI Agents, an exciting new product! This opens up a completely new spectrum of AI-based possibilities for digitization and automation, ushering in a new era of proactive service management. Jussila will also provide an exclusive outlook on upcoming features and products. Araceli del Rio Sastre, Director Product Marketing at Matrix42, will present concrete use cases for AI implementation. 

At six demo stations, on-site participants can experience the AI functions firsthand and exchange ideas with our experts! Here, you can experience the next generation of conversational AI and AI assistants for quick self-service. In a vision demo, the transformation toward predictive, autonomous processes and intelligent interfaces becomes tangible. With generative AI, participants can implement individual use cases themselves. We'll also show how predictions for critical incidents, simple knowledge discovery, and cross-functional assistants help support teams identify problems early, find answers faster, and work more efficiently! 🎯 

 

An Exciting External Perspective 

Matrix42 has two top speakers for an external view of the future of service management: Prof. Dr. Holger Schmidt, digital economy expert and Editorial Director at F.A.Z, and Charles Betz, ESM expert and VP at Forrester. In their presentations, they demonstrate how AI drives modern ITSM and represents a once-in-a-century opportunity for the European economy! Selected partners enrich the Frankfurt event with their own demo stands and presentations, including Accompio, Consulting4IT, Cubefinity, DSP, enthus, Innomea, Labtagon, Lmbit, SVA, and TAP.de. Here too, participants can ask specific questions and exchange first-hand practical experiences. 

 

Join On-Site or Via Livestream! 

Interested parties can experience the event either on-site at the Zoo-Gesellschaftshaus in Frankfurt am Main or online via livestream. On-site participants benefit from personal exchange and networking opportunities. Matrix42 Connect also offers a special format for exclusive 1:1 sessions with the Matrix42 management team, product development, and customer success for individual insights, product demos, and tailored solutions! Those who prefer to register for the livestream receive online access to the event and can participate in the keynote and presentations from their own desk. The future of proactive service management begins on October 1, 2025, at Matrix42's Digitalize and Automate 2025 event! 🎉 

"Our Digitalize and Automate 2025 event represents what Matrix42 stands for: innovation, European market expertise, and practical solutions for our customers' challenges. We look forward to many new faces and familiar friends!" explains Niilo Fredrikson, CEO at Matrix42. 

 

Register for the on-site event in Frankfurt here: 
https://www.matrix42.com/de/digitalize-and-automate-2025-frankfurt?utm_campaign=31779028-Digitalize%20and%20Automate%202025&utm_source=pr 

Register for the livestream here: 
https://www.matrix42.com/de/digitalize-and-automate-2025?utm_campaign=31779028-Digitalize%20and%20Automate%202025&utm_source=pr 

 

Summary 

The Matrix42 Digitalize & Automate 2025 event offers exciting insights into the future of ITSM, ESM, IAM, and IA, including the exclusive product launch of Matrix42 AI Agents – on-site or via livestream! 

Press

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Meet the Matrix42 Visionaries of Digitalize and Automate 2025 – Keynote Insights you can’t miss!

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Digitalize & Automate
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