Matrix42 Establishes Presence in Spain, Naming Carlos Carabias as Sales Director Iberia

Madrid, 29. November 2024 - The German Service Management provider Matrix42 has recently established itself in Spain through the acquisition of the Nordic company Efecte, which has been present in Spain for several years. 

 
Matrix42, founded in 1992, continues its journey in building the European Choice in Service Management, aiming to position itself as a benchmark for the digitization and automation of organizational processes. Expanding to the Spanish market is an important step in expanding this presence in Europe. 

To lead its Spanish subsidiary, Matrix42 has chosen Carlos Carabias, a professional with extensive experience in consulting and global technology vendors. Together with Roberto Casetta, Chief Revenue Officer, and Araceli del Río Sastre, Director Product Marketing, he opened the new office in Madrid with a press conference. Carabias' leadership will be instrumental in driving growth and fostering strong relationships with clients and partners in the region - he stated: “Our strategic plan is based on establishing strong relationships with clients and recognized expert partners in the market, as well as attracting talent to strengthen our commercial capabilities. This comprehensive approach ensures a combination of expertise, collaboration, and dynamism in our expansion and operations.” 

Matrix42 has offices in numerous European countries, more than 5,000 customers worldwide, and an extensive network of 300 qualified partners. Half of its 600 employees are dedicated to research and development (R&D) and cloud activities, with all support being entirely based in Europe. One of the company’s biggest differentiators compared to other market solutions is its European identity. Matrix42 complies with European regulations for data residency, promotes digital sovereignty, offers accessibility for disabled users, respects user privacy, and develops ethical AI solutions. 

Solution offering to accelerate digital transformation – made in Europe 
The Service Management provider offers “Cloud Your Way,” which allows customers to decide for themselves how they want to use their technology: publicly, regionally, or within their own data center. Matrix42 solutions strike a balance between platform maturity, simplicity, flexibility, and transparent pricing. Its offering is positioned to support medium-sized organizations in their digital transformation through a strong network of experts, providing On-Premise, EU Azure Cloud, or hybrid models. 

Carlos Carabias adds: “Our technological offering is based on the ability to deliver customized solutions that adapt to the specific needs of each client, considering factors such as their size, technological maturity level, and consumption model. We provide a wide range of solutions, available in SaaS or On-Premise, designed to meet the particular needs of each organization. These solutions are driven by innovation and the use of artificial intelligence – key elements for enhancing productivity and efficiency in any business. Our approach ensures the necessary flexibility to tackle the unique challenges of our clients, delivering cutting-edge technological tools that optimize their processes and contribute to sustainable growth.” 

Recently, Matrix42 was named a leader in the ITSM market by the analyst Research In Action®, in part due to its 51% ROI, 93% customer satisfaction, and being three times faster to implement than other solutions.

In case of any questions and for further information regarding the press release, send an email to press@matrix42.com.