Matrix42 Announces New VP Channel and Revamped Partner Program

Frankfurt am Main – 09.07.2025  – Matrix42 appoints its new Vice President Channel, effective 1st July. This personnel news comes alongside the launch of a revamped partner program and internal restructure, underlining the company’s commitment to optimize collaboration with partnering companies. As the European Choice in service management, driving success, together with partners is essential to digitalize and automate work in Europa and beyond.

Matrix42 welcomes Oliver Herzog to the Leadership Team

Effective July 1, Oliver Herzog takes on the role of Vice President Channel at Matrix42. With extensive experience in IT sales and deep expertise in building and growing success partner ecosystems, he is well-prepared to drive the strategic efforts of Matrix42's channel business. Previously, he worked at Saviynt and Ivanti, among other companies, and brings a deep understanding of modern IT solutions and shaping sales and marketing strategies.

Additionally, over the past few months, Matrix42 has strategically reshaped its sales organization to further strengthen its partner-first approach: An expanded, dedicated team has since been focusing exclusively on collaboration with partnering companies.

New Matrix42 Partner Program: Attractive and Consistent Framework

Matrix42 launches a new partner program with harmonized conditions across its Europe-wide presence. The program establishes a clear framework with valuable objectives to foster successful collaboration throughout the entire Matrix42 ecosystem. Designed for international scalability, the new 3-Tier+ Partner Program simplifies partner classification through a clearly structured category system. The new status levels classify conditions such as sales incentives, partner trainings, and marketing activities. The incentives have been introduced to offer partners flexible options and the chance to earn additional bonuses, when winning new customers.

Commenting on the launch, Oliver Herzog, VP Channel at Matrix42, says: “We’re delivering one of the strongest partner programs available today. The market potential is enormous - and as a European vendor, we’re ideally positioned to grow and succeed together with our partners.”

Looking beyond the framework conditions, the new partner program is to establish thoughtful collaboration based on the following key pillars: Fostering growth, enhancing excellence and customer experience, driving innovation and building a foundation of appreciation, trust and transparency. To realize these pillars, Matrix42 advanced its partner communication, including enablement sessions, content platforms, and newsletters - all aimed at effectively sharing updates on the portfolio, market opportunities, and general company updates.

„The new partner program is a clear commitment to driving growth together with our partners,” stated Roberto Casetta, Chief Revenue Officer at Matrix42. “It’s designed to deepen engagement as we pursue our mission to digitalize and automate work across Europe. To achieve this, we’re intensifying our collaboration with partners and offering attractive, growth-oriented conditions. I’m excited to bring these plans to life together with Oliver and the team.”

Driving Digital Transformation Together with Responsible Innovations

Following the acquisition of Nordic competitor Efecte and while expanding its footprint to more European locations, Matrix42 saw the need of creating a unified partner framework to ensure consistency across all countries. Matrix42’s new VP Channel, Oliver Herzog, will play an integral role in executing the new partner program - together with the Channel Sales and Marketing colleagues. This dual news signifies a pivotal moment for Matrix42’s channel business efforts that goes beyond shared economic success, emphasizing trust and innovation.

European organizations are facing complex challenges – with its Software made in Europe, Matrix42’s offers a choice in the market. Matrix42’s partner ecosystem represents an essential aspect of the business strategy, which focuses on offering customers local expertise and support. Together with partners, Matrix42 delivers compliant, responsible innovation that reflects customer's needs and country-specific requirements.

About Matrix42 

Matrix42 helps organizations to digitalize and automate their work with a complete, AI-powered service management suite. Our solutions enable efficient management of IT and business processes, assets, endpoints, and identities. With our "Cloud Your Way" approach, customers can choose how to deploy our solutions - on premises, private or public cloud. As the European Choice in Service Management, Matrix42 focuses on responsible innovation and data sovereignty, meeting the needs of public and private sector customers.

For more information, visit www.matrix42.com or contact us at press@matrix42.com – or take the chance to join the #1 Service Management event in Europe hosted by Matrix42: “Digitalize and Automate 2025”.