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2025-10-01 09:00:00

Europe's #1 event in Service Management is back

Digitalize And Automate 2025

Wednesday, October 1st, 2025.

Live-streamed from Frankfurt, Germany.

Welcome AI Agents: The Future of Proactive Service Management

Lead ITSM innovation with the European Choice in Service Management.

Join us @Digitalize and Automate 2025

 

Don't miss out on Europe’s #1 event in Service Management. On October 1st, we bring together industry leaders, innovators, and ITSM experts to deliver a live-stream experience that stands out - packed with insights, strategies, and inspiration just for you!

At Digitalize and Automate 2025, you'll be among the first to experience Matrix42 AI Agents, witness exclusive news, and be part as we step into a new era of service management.

 

Why attend?

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Explore how AI innovation is reshaping IT Service Management.

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Gain insights from industry thought leaders and globally recognized experts.

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Discover Matrix42’s latest strategy straight from top leadership.

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Exclusive Product Launch: Witness a new era of service management unfold

Transform Your Business with European Excellence

 

Discover the difference of local innovation. Experience AI Your Way and Cloud Your Way: Designed, built, and operated in Europe, our cutting-edge solutions align with regional requirements and are delivered through trusted local partnerships.

 

Together, we’ll uncover how AI and innovation are shaping the future of IT service management! Register now for Digitalize and Automate 2025 and take your service management strategies to the next level.

 

Agenda

D&A Agenda
When What Who
08:50 - 09:00 Stream begins
09:00 - 09:45 The European Choice Momentum Niilo Fredrikson, Matrix42
09:45 - 10:45 AI - Europe's Opportunity of the Century Prof. Dr. Holger Schmidt, F.A.Z.
10:45 - 12:00 Welcome AI Agents Santeri Jussila, Matrix42
12:00 - 13:30 Break
13:30 - 14:15 Reclaiming ITSM in the Age of AI Charles Betz, Forrester
14:15 - 15:15 3 Customer Presentations TBA

 

Please note that the listed times are in the Central European Summer Time zone (CEST).

Meet the visionary leaders who will inspire your digital transformation journey

Charles Betz at Digitalize and Automate 2025
Keynote: Reclaiming ITSM in the Age of AI

Charles Betz, Forrester

Charles Betz leads Forrester’s enterprise architecture (EA) priority, providing guidance to EA professionals worldwide on evolving a relevant, modern, and valuable architecture practice.He is deeply engaged in researching the transformation of the IT operating model, particularly the impact of generative AI, agile, DevOps, and product thinking.

Prof Dr holger-schmidt at Digitalize and Automate 2025
Keynote: AI - Europe's Opportunity of the Century

Prof. Dr. Holger Schmidt, F.A.Z

Prof. Dr. Holger Schmidt, an expert in digital economics, specializes in platform economy, digital business models, and AI’s impact on work and the economy. He leads F.A.Z.'s "Newsletters and Verticals" and the Digital Economy Briefing, teaches "Digital Transformation" at TU Darmstadt, and co-hosts an F.A.Z. podcast on AI.

Niilo Fredrikson CEO of Matrix42
Keynote: The European Choice Momentum

Niilo Fredrikson, Matrix42

Niilo, CEO of Matrix42 since 2024, is passionate about European technology and growth. He previously led Efecte, now part of Matrix42, as CEO. With leadership roles at Microsoft and a history of founding startups, Niilo brings deep expertise in innovation. He holds dual master’s degrees from Aalto University in Technology and Economics.

Santeri Jussila, CPO, Matrix42
Keynote: Welcome AI Agents

Santeri Jussila, Matrix42

Santeri Jussila is the Chief Product Officer at Matrix42, where he drives product vision and strategy, following his role as CPO at Efecte. With 14 years in global management roles at Nokia and earlier at Comptel, he brings extensive expertise in product development and customer experience within the tech industry.

Araceli del Rio Sastre, DPM, Matrix42

Araceli del Rio Sastre, Matrix42

Araceli del Rio Sastre, Director of Product Marketing at Matrix42, drives strategy, positioning, and growth. Passionate about AI’s impact on European service management, she simplifies complex technologies into compelling narratives. Her international experience includes roles at Efecte and Nokia Software, with expertise in strategy, product management, and marketing.

Our Partners for the D&A 2025

Consulting4IT LOGO
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Labtagon Logo
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accompio logo
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TAP Logo
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This was Digitalize and Automate 2024

Dive into the inspiring keynote videos from last year’s Digitalize and Automate event.

Niilo Fredrikson Keynote

The New Matrix42 – Digitalize And Automate 2024

Niilo is a passionate advocate for European tech. He became the CEO of Matrix42 in 2024 after leading Efecte since 2018. With over a decade of leadership experience in global software enterprises, he continues to be an entrepreneur at heart. In his keynote, Niilo will reveal our new combined product portfolio, branding, and strategic direction.

David Rowan Keynote

"No, AI won't eradicate humanity — but it can fire up your company's ambitions"

David Rowan, founding Editor-in-Chief of WIRED magazine's UK edition, delivered an exciting keynote at our Digitalize And Automate 2024 event.

Julie Mohr Keynote

Revolutionizing Service Management: Navigating Complexity, Embracing Innovation

Julie Mohr, Principal Analyst of Forrester, supports ITSM and ESM experts in the transformation of IT companies. She researches knowledge management, generative AI and automation. She has been active as an expert and speaker since 2004 and has experience at NASA. She co-authored the ITIL knowledge management practice and wrote “The Help Desk Audit”.