Join us @Digitalize and Automate 2025
Don't miss out on Europe’s #1 event in Service Management. On October 1st, we bring together industry leaders, innovators, and ITSM experts to deliver a live-stream experience that stands out - packed with insights, strategies, and inspiration just for you!
At Digitalize and Automate 2025, you'll be among the first to experience Matrix42 AI Agents, witness exclusive news, and be part as we step into a new era of service management.
Why attend?
Explore how AI innovation is reshaping IT Service Management.
Gain insights from industry thought leaders and globally recognized experts.
Discover Matrix42’s latest strategy straight from top leadership.
Exclusive Product Launch: Witness a new era of service management unfold
Transform Your Business with European Excellence
Discover the difference of local innovation. Experience AI Your Way and Cloud Your Way: Designed, built, and operated in Europe, our cutting-edge solutions align with regional requirements and are delivered through trusted local partnerships.
Together, we’ll uncover how AI and innovation are shaping the future of IT service management! Register now for Digitalize and Automate 2025 and take your service management strategies to the next level.
Meet the visionary leaders who will inspire your digital transformation journey
Keynote: Reclaiming ITSM in the Age of AI
Charles Betz, Forrester
Charles Betz leads Forrester’s enterprise architecture (EA) priority, providing guidance to EA professionals worldwide on evolving a relevant, modern, and valuable architecture practice.He is deeply engaged in researching the transformation of the IT operating model, particularly the impact of generative AI, agile, DevOps, and product thinking.
Keynote: AI - Europe's Opportunity of the Century
Prof. Dr. Holger Schmidt, F.A.Z
Prof. Dr. Holger Schmidt, an expert in digital economics, specializes in platform economy, digital business models, and AI’s impact on work and the economy. He leads F.A.Z.'s "Newsletters and Verticals" and the Digital Economy Briefing, teaches "Digital Transformation" at TU Darmstadt, and co-hosts an F.A.Z. podcast on AI.
Keynote: The European Choice Momentum
Niilo Fredrikson, Matrix42
Niilo, CEO of Matrix42 since 2024, is passionate about European technology and growth. He previously led Efecte, now part of Matrix42, as CEO. With leadership roles at Microsoft and a history of founding startups, Niilo brings deep expertise in innovation. He holds dual master’s degrees from Aalto University in Technology and Economics.
Keynote: Welcome AI Agents
Santeri Jussila, Matrix42
Santeri Jussila is the Chief Product Officer at Matrix42, where he drives product vision and strategy, following his role as CPO at Efecte. With 14 years in global management roles at Nokia and earlier at Comptel, he brings extensive expertise in product development and customer experience within the tech industry.
Araceli del Rio Sastre, Matrix42
Araceli del Rio Sastre, Director of Product Marketing at Matrix42, drives strategy, positioning, and growth. Passionate about AI’s impact on European service management, she simplifies complex technologies into compelling narratives. Her international experience includes roles at Efecte and Nokia Software, with expertise in strategy, product management, and marketing.
Our Partners for the D&A 2025
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