Matrix42 study: Roughly half of all companies in Germany, Switzerland and Austria are looking to roll out Windows 10

Support for Windows XP and Windows 7 to be discontinued, prompting companies to react

Nearly one in two companies in Germany, Switzerland and Austria are planning to introduce Windows 10. According to a study conducted by Matrix42, one third of companies surveyed stated the end of support for Windows XP and Windows 7 as the reason for their decision. Almost 60 per cent of them see a need for action, especially when it comes to Windows versions installed on desktops and laptops. As happened when Windows 7 was launched, many companies are closely examining issues related to the new Microsoft operating system. Unlike Windows 8, the market seems much more receptive to Windows 10. Of the companies surveyed in a market analysis on attitudes towards Windows 10, 47 per cent indicated that they are planning to deploy the new operating system at their organisation in the near future. Fifty-three per cent are looking to roll out Windows 10 by the end of 2016 Nine per cent of companies stated that they intend to migrate to Windows 10 as soon as it is released, whilst 16 per cent plan to do so by year’s end. A further 28 per cent would like to switch their IT systems over to the new operating system by the end of 2016. The remaining 45 per cent are looking to migrate to Windows 10, but have not set any firm date as of yet. There are many reasons why companies are looking to make the switch. The number one reason (30 per cent of respondents) is the end of standard support for Windows XP and Windows 7, clearly reflecting security concerns voiced by administrators. Trailing far behind in second place (20 per cent) are the new features and functions Windows 10 has to offer. Other reasons relate to the desire to have one standard operating system for many types of devices (16 per cent), a desire to increase productivity (13 per cent) and a desire to lower costs (11 per cent). Compatibility is seen as a major challenge There are concerns as well. For instance, nearly 30 per cent are wary of potential software compatibility issues occurring when deploying the new operating system. Twenty-four per cent believe that migrating to Windows 10 will be both time-consuming and lead to higher costs, whilst 18 per cent are concerned about potential hardware compatibility issues. Furthermore, users see the complexity of the new features as being a challenge, whereas administrators are concerned that the new operating system will not support the management tools their companies are currently using. Standard migration process It should come as no surprise that companies look to take a conservative approach when migrating to new operating systems. That’s why 34 per cent are planning to roll out Windows 10 in phases, one department after another, whilst 24 per cent have indicated they will take a gradual approach, whereby an upgrade to Windows 10 will not be carried out until hardware is replaced or switched out. Twenty-two per cent are looking at a one-off, across-the-board migration, and 18 per cent indicated that they will switch to Windows 10 one device type at a time. As a general trend, desktops and laptops are the primary focus when it comes to migrating to Windows 10, with 59 per cent of companies surveyed by Matrix42 wanting to use the new operating system on them. This is followed in second and third place by tablets (18 per cent) and virtual desktops (17 per cent), with smartphones coming in at a distant fourth place (9 per cent). All of the figures cited in this document are based on information collected at CeBIT in March 2015. A total of 1,231 companies, major corporations and SMEs participated in the survey. The complete survey is available for free download at You can also find a guide on how to migrate from one operating system to another.