Matrix42 continues on growth course with strong half-year results in 2019
Major growth on an international level and in the product area of security
Matrix42 has continued to follow its growth trajectory for the first six months of 2019: The specialist managed to increase revenue for digital workspace management by 15 percent compared to the previous year.
Matrix42 confirms high demand for integrated solutions
“We are continuing to observe high demand for integrated workspace management solutions across the world. We’re on the right path to achieving our goal of becoming the market leader for digital workspace management,” says Oliver Bendig, CEO at Matrix42. The figures support this statement: Revenue in international business has grown at an above-average rate, with an increase of 24 percent compared to the previous year (Germany: six percent/Austria and Switzerland: 22 percent). Alongside its strongest market (the German-speaking region), the Frankfurt-based company has established itself as a key player in Italy and France in particular and wants to further expand its market share in the future.
Security solution is one of the strongest revenue areas
If you take a look at the individual Matrix42 product segments, you’ll see that integrated workspace, service, and software asset management, unified endpoint management, and security have become the most lucrative sectors, with growth rates of 35 percent, 26 percent, and 17 percent respectively. “The sales development of our security solution is very positive in particular,” says Bendig. “We acquired EgoSecure last year in order to be able to offer our customers a clear added value by means of integrated security solutions. The market has accepted this very well.” The areas of IT service management and endpoint security are growing ever closer together, and this is where innovative solutions are needed to tackle new attacks. Companies are increasingly relying on integrated solutions – like the ones Matrix42 offers.
Matrix42 transforms the business model
Matrix42 is undergoing a process of transformation in terms of its business model – from conventional purchased licenses with maintenance contracts, to a cloud and subscription model. “The cloud and subscription share could be increased by 54 percent in the first six months of 2019 due to increased demand for this model among our customers,” says Bendig. “We are also very pleased about the growth rate of our customer service department (which saw an increase of 14 percent) – especially the high demand for consultancy and integration support in customer projects for local and cloud installations.”
Matrix42 generates 70 percent of new business via partners
Matrix42 was able to generate particularly good growth rates for software business through its excellent partner network. About 70 percent of new business was generated via its partners. “We are currently collaborating successfully with about 50 companies across the world. We want to increase this share to over 80 percent with new and existing partners in 2020,” says Oliver Bendig. Matrix42 is continuously expanding its network, and managed to get seven new partners on board in the first six months of 2019 – an important step in ensuring an even greater presence on the market and future internationalization. Matrix42 Marketplace constitutes an important instrument in acquiring partners. Matrix42 partners can use this to offer their own modifications and expansions of the Matrix42 product platform. Marketplace managed to achieve an increase of 11 percent compared to the previous year.
Alongside existing customers, new customer acquisition is an important engine for driving further growth at Matrix42. In the first six months of 2019, new customer revenue accounted for 49 percent of licensing business and 164 new customers in total – including Krys Group, Metro, Samsung, Olymp, and LLOYD, as well as the companies Segula and Banca Popolare di Sondrio – were acquired.
“Customers value us because we always put them, and their users front and center in our strategies. This is thus reflected in their excellent ratings of our products and our support,” says Bendig. “This spurs us on and encourages us to continuously work on optimizing our products and services into the future.”