Harald Knapstein Appointed Head of Global Marketing at Matrix42
Continued brand development and support for international growth
Matrix42, a top provider of software for workspace management has announced that Harald Knapstein has been appointed Vice President of Marketing for Matrix42. This leadership position will see him take on responsibility for the planning and implementation of the global marketing strategy in close collaboration with the executive board, product management, and sales. Knapstein aims to make a lasting contribution to strengthening the brand and the company’s international growth. “International growth, particularly in the U.K., the Benelux countries, and Asia Pacific, is one of our most important business goals for the years to come. A focused marketing strategy represents one of the fundamental pillars for achieving this goal. With Harald Knapstein we have acquired an expert with many years of experience, a person who can help further develop our brand in terms of international expansion and strengthen our market position abroad,” explains Jochen Jaser, CEO of Matrix42. Harald Knapstein brings many years of experience in the IT industry to his new position. Over the past ten years he has been active in various management positions for marketing at Citrix Systems, the most recent being Regional Marketing Director for the central EMEA region. He previously also held positions at Powerquest, Cybernet, Veritas/Seagate Software, Novell, and Unisys. The qualified IT specialist possesses detailed knowledge of international ICT ecosystems and offers expertise in restructuring and change management as well as possesses a strong command of all marketing disciplines. Brand Globalization “We have a lot planned for the next few years and require efficient, international marketing to effectively support the establishment of our market position in each individual country with adequate measures. Harald Knapstein will develop the necessary strategies for branding, positioning, go-to-market, product marketing, and lead generation, and implement these strategies with his powerful international team,” explains Mr. Jaser.