Matrix42 set for expansion

Neu-Isenburg, Germany, June 6, 2011 – Matrix42, a leading supplier of workplace management solutions is currently positioning itself outside of Germany with its new partner program. What’s remarkable about this is that the organization’s expansion is based on a performance-related concept which enables partners to sustainably increase their profit margin. Partners with outstanding product expertise who place the Matrix42 products on the market successfully will benefit directly.

"We can only achieve a worldwide presence and greater reach with an ever-increasing partner network and a mutual philosophy," said Jürgen Seiwerth, COO of Matrix42. “It is very important to us that our partners have the best possible qualifications and can thus offer our solutions in the market and implement them in companies the best possible way. This should be profitable for our partners, while guaranteeing a certain level of quality,” explains the sales director.

Karl-Martin Haaf, Channel Director EMEA at Matrix42, expects the partner concept to yield long-term sales growth with above average margins. Haaf puts the main focus on the expansion of existing customer relations and the establishment of support and service offerings: “By setting up a dedicated channel organization to further develop and support our partners we gain a stronger market presence together with our partners.”

Integrated partner program
This is how the concept works: The more qualified partners are and the less support they need from Matrix42, the higher their profit. The performance profile of the different levels is clearly defined and linked to specific demands on the partners and the services to be provided by the vendor.

Haaf differentiates three partner levels: the entry level is the Reseller Status. These are partners who simply sell Martrix42 products and achieve license revenues of at least 50,000 euros a year. Those partners who regularly sell Matrix42 solutions, are familiar with best practice examples, have an outstanding expert and implementation knowledge and achieve revenues of at least 400,000 euros can call themselves Matrix42 Competence Partner.

Solution Partners have the highest level of qualification. Their main business is made up of the Ma-trix42 solutions; they have sustainable implementation and support experience and outstanding expert knowledge. Moreover, Solution Partners are able to independently provide product customization or support services if required. A Solution Partner’s minimum revenue is set at 1 million euros per year.

According to Karl-Martin Haaf, the key strategic role is played by the Competence and Solution Partners with whom he works together very closely: “They provide us with direct feedback from the market and thus help us to improve our products.”

Developing an international channel
At the moment, Matrix42, its distributors and partners are mainly active in the DACH region (Germany, Austria, Switzerland) in the small business, medium-sized business and enterprise sector. The company now wants to drive its international business – solely via partners. In Benelux, North America, United Kingdom, Scandinavia and South Africa, several partnership agreements have already been established, while corresponding activities have been initiated and client agreements have been closed in other European countries.

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